The "Bradrenaline" Difference

This is not your average check-the-box research. When businesses understand consumers they can create brands and connections that matter to people. Those who have worked with Brad see the difference and the difference it can make. Your strategic challenge becomes his preoccupation, not just a project. Brad’s hallmark qualities stand apart:

PASSION

Energized by helping clients resolve strategic riddles, Brad brings authentic enthusiasm to his work. It’s been referred to as “Bradrenaline.”

CURIOSITY

Never without a nuanced question, Brad often asks just what his client was thinking. He revels in uncovering and piecing together seeming unrelated bits of data. In fact as a puzzler by nature, that’s what he calls fun. Which leads easily to discoveries that work hard for clients.

INSPIRATION

A consumer evangelist, Brad’s enthusiasm and insight make it easy for teams to embrace their consumer even if they weren’t part of the project directly. 

CARING 

Clients and consumers alike remark on how much Brad cares. His underlying respect for human beings and his caring approach draw out unexpected insights. His heart for people makes him an indispensable advocate for the consumer and a champion for his clients.

RAPPORT

Uncommonly present in interviews, Brad creates space for safe, no-judgment conversations with consumers, which allows them to be revelatory and authentic.

IMPACT

His questioning, analysis and reports illuminate unseen opportunities. He helps consumers and clients take new ground. Brad's work leaves an impression long after the project has ended.

  • “ Attention is a discipline. ”
    — Brad Bennett
  • “ My clients have great ideas. They just need help connecting those ideas with consumers at the deepest level. ”
    — Brad Bennett
  • “ We seem to have lost track that we are in the people business, not the products business. ”
    — Brad Bennett
  • “ Team misalignment wastes time and money. Clients cannot afford not to do deep consumer insight work. ”
    — Brad Bennett
  • “ Superficial research produces superficial strategies. Imagine the implications. ”
    — Brad Bennett
  • “ Curiosity is a close cousin to wonder. I’m frequently in awe of the amazing things we learn. ”
    — Brad Bennett
  • “ Entrepreneurs don’t need me. They create products for their own needs. That’s rarely true in large companies. ”
    — Brad Bennett
  • “ The littlest things are big. ”
    — Brad Bennett
  • “ Distraction distances people and opportunity. ”
    — Brad Bennett