Brad’s Philosophy: People First

Brad brings true dedication to his work and a purpose-driven approach deeply rooted in his own personal life philosophy. He believes in turning over every stone to find insight and opportunities. But more importantly, he believes every person matters.

Brad is driven by his beliefs

  • We all win when we help consumers achieve their dreams.
  • When in the interview phase: consumers matter most.
  • When turning learning into insights and opportunity: clients matter most.

With clients, Brad:

  • Inspires consumer-relevant strategies.
  • Hears his clients' need for success in their teams and businesses.
  • Aligns teams to avoid churn and focus their efforts.
  • Drives effective innovation and identifies whitespace to reveal new opportunities.
  • Helps individuals reach their goals within the organization and shine.

With consumers, Brad:

  • Creates a safe setting in which consumers lower their guard and share more deeply.
  • Guides them to deeper levels of self-reflection and self-observation.
  • Sees behavioral patterns that reveal values, priorities and needs.
  • Becomes their advocate.
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  • “ Attention is a discipline. ”
    — Brad Bennett
  • “ My clients have great ideas. They just need help connecting those ideas with consumers at the deepest level. ”
    — Brad Bennett
  • “ We seem to have lost track that we are in the people business, not the products business. ”
    — Brad Bennett
  • “ Team misalignment wastes time and money. Clients cannot afford not to do deep consumer insight work. ”
    — Brad Bennett
  • “ Superficial research produces superficial strategies. Imagine the implications. ”
    — Brad Bennett
  • “ Curiosity is a close cousin to wonder. I’m frequently in awe of the amazing things we learn. ”
    — Brad Bennett
  • “ Entrepreneurs don’t need me. They create products for their own needs. That’s rarely true in large companies. ”
    — Brad Bennett
  • “ The littlest things are big. ”
    — Brad Bennett
  • “ Distraction distances people and opportunity. ”
    — Brad Bennett