“ Attention is a practice. ”

“ I have smart clients with great ideas. They just need to know which ideas are best and how to connect those ideas with consumers at the deepest level. ”

“ Somewhere along the way we seem to have lost track that we are in the people business, not the products business. ”

“ Team misalignment around the consumer wastes enormous amounts time and money. Clients cannot afford not to do deep consumer insight work. ”

“ Superficial research produces superficial strategies. Imagine the implications. ”

“ Curiosity is a close cousin to wonder. I’m frequently in awe of the amazing things we learn. ”

“ Entrepreneurs don’t need me. They are close to their market. They often are the target. But that’s rarely the case in large companies. ”

“ The littlest things are big. ”

“ Distraction distances people and opportunity. ”