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Barely getting by

Photo by Josh Appel on Unsplash

Photo by Josh Appel on Unsplash

The U.S. Bureau of Labor Statistics shows that 19 states had historical record low unemployment early in 2020 and then historical record high unemployment by midway through the year. Other states experienced a swing almost as dramatic.

Imagine the impact on so many people! The unemployment rate has come down some, but many people have been jobless for nearly a year.

As part of an ongoing BBCo-sponsored dialog, we recently talked with consumers whose income has been significantly impacted by the pandemic. It was striking to hear two different consumers speak at length about their new-found focus on coins. Yes, coins. Finding, counting, and saving coins. They quite literally are penny pinching.

Please, B2C businesses, take care to include them in your 2021 strategy.

  • “ Attention is a discipline. ”
    — Brad Bennett
  • “ My clients have great ideas. They just need help connecting those ideas with consumers at the deepest level. ”
    — Brad Bennett
  • “ We seem to have lost track that we are in the people business, not the products business. ”
    — Brad Bennett
  • “ Team misalignment wastes time and money. Clients cannot afford not to do deep consumer insight work. ”
    — Brad Bennett
  • “ Superficial research produces superficial strategies. Imagine the implications. ”
    — Brad Bennett
  • “ Curiosity is a close cousin to wonder. I’m frequently in awe of the amazing things we learn. ”
    — Brad Bennett
  • “ Entrepreneurs don’t need me. They create products for their own needs. That’s rarely true in large companies. ”
    — Brad Bennett
  • “ The littlest things are big. ”
    — Brad Bennett
  • “ Distraction distances people and opportunity. ”
    — Brad Bennett